The mere mention of Taylor Swift is enough to send her fans into a frenzy. From NFL games to movie theaters, Swifties can’t get enough of the pop superstar. Now, thanks to a collaboration between Marvelous Mouse Travels and Royal Caribbean, fans can take their devotion to the next level by embarking on a four-night Bahamian cruise aboard the Allure of the Seas.
While it’s important to note that Taylor Swift won’t actually be on the cruise, fans can still expect an unforgettable experience. Marvelous Mouse Travels, a travel agency not affiliated with the musician herself, has planned a series of Taylor-themed events every night of the sailing. From friendship bracelet swapping to a themed dance party, there’s something for every fan to enjoy.
Royal Caribbean clarifies that this is a group cruise organized by a travel agency, highlighting the growing interest in themed cruises among fans. If history is any indication, this collaboration could be a major hit. Just look at AMC Entertainment, which saw enormous success with the screening of Taylor Swift: The Eras Tour concert film, selling over $100 million in advance tickets globally.
While AMC has had a challenging year with a significant stock decline, Royal Caribbean is thriving. The cruise line’s stock has surged by 108% this year and shows no signs of slowing down. Carnival and Norwegian Cruise Line are also enjoying positive results, with 82% and 21% gains respectively.
As more cruise lines take note of Taylor Swift’s dedicated fan base, it wouldn’t be surprising to see similar themed events pop up across the industry. After all, with Swifties on board, these cruises are sure to sail smoothly.